One of the highlights of Cannes Lions is the caliber of talent that appears on-stage during the event. The access to that talent however, was an opportunity which was being missed at the event, with external media companies oftentimes having better access than Lions itself.

By building a lavish set backstage, within a few feet of the main auditoriums, our opportunity for securing talent increased dramatically, enabling us to feature numerous high-profile names as part of the show’s coverage.